Pickups at Work
Watch real people use their pickups to drive their business.
True Stories Behind
True Business
Ram Commercial pickups are designed to fit the needs of your business. To prove it, we went out and filmed real owners on the clock and out in the field.
8 SECONDS OF GLORY
As a young bull rider, Levi McCray used his instinct and grit. Now, as a provider of livestock for rodeos across the U.S., he uses Ram Heavy-Duty trucks to keep communities together.
JACK OF ALL TRADES
Ram Heavy Duty Pickups are a grade above the rest for Martin’s Ranch. They use Ram Trucks for just about anything, especially their Ram 3500, which is the Jack-of-Trades for daily needs that need a tough, durable vehicle. It’s just another example of how our HD legendary power does it all.
AN EVERYDAY TOOL
Jim Roy uses his Ram 2500 for work, play and everything in between–from running his small business to camping. And he’s been doing it with a Ram Truck for 15 years.
Pickup Showcase
2018 Ram Heavy-Duty
2018 Ram 1500 Tradesman®
TO THE FARMER IN ALL OF US
Watch the real-life stories of farmers from across the United States and join us in helping the National FFA celebrate what they do.
EMMICK FARM
Emmick Farm has been in business for almost 200 years. Now it’s up to the next generation to step up. Meet Grayce–an 18-year-old who’s carrying on the tradition of her family’s farm.
THAT FARM ON THE RIVER
Jake works the farm with his parents and their moto is simple: for the love of the land. Rugged with an independent spirit, they do what they’ve always done–pridefully take care of crops and livestock.