To honor our emergency responders, whether law enforcement, fire or medical, the Ram Brand is offering a $500 discount on the 2023 Ram 1500 DS, Ram 1500 DT (excluding TRX models), Ram 2500 and 3500 pickup models and Ram 3500, 4500, 5500 Chassis Cab models as well as select 2024 vehicles. To receive a First Responders Discount, you'll be asked to submit some basic information that confirms your eligibility. Once confirmed, our dedicated third-party verification service will provide you with an authorization number you can present at qualifying dealerships. Just click "Get Authorization Number" below to be verified as an eligible First Responder.


First responders fall into three categories: law enforcement, fire and medical. The law enforcement personnel who are eligible for the discount include: police officers, sheriffs and their deputies, correctional officers, state troopers and federal law enforcement officers and 911 operators and dispatchers. Eligible fire service personnel include career and volunteer firefighters. The medical staff who qualify for the discount are EMTs and paramedics.

In certain cases, spouses of first responders are also eligible to participate.


All franchised FCA US LLC dealers are eligible to participate in the First Responder Incentive program.


All eligible personnel must present a valid code generated from the “Get Authorization Number” button above confirming their eligibility status to a franchised FCA US LLC dealer in the United States at the time of retail purchase or lease of an eligible vehicle.


Customers may be asked to provide qualifying documentation to a third-party to confirm their eligibility status.

This offer is valid on the 2024 Ram 2500/3500 Pickup, Ram 3500/4500/5500 Chassis Cab, Ram 1500 DT excl. TRX, 2023 Ram ProMaster, Ram 1500 DS, Ram 1500 DT excl. TRX, Ram 2500/3500 Pickup and Ram 3500/4500/5500 Chassis Cab.

Yes, the Ram Brand offers a First Responder Incentive to eligible Police/Law Enforcement Officers, Firefighters and Medical workers.


Eligible First Responders will receive $500 off the purchase or lease of select Ram Brand vehicles.


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