The Ram Brand is shaking up the grid with a bold new initiative for its return to the NASCAR^® Craftsman Truck Series in 2026. The brand is creating a unique Free Agent program for the No. 25 Ram 1500 for Kaulig Racing, bringing an unexpected and unknown lineup of drivers from different racing disciplines to compete throughout the season.

“Few people will ever experience the raw intensity of driving in a NASCAR race – V-Max speeds, crushing g-forces, raging adrenaline, primal focus – 170 mph in traffic is dancing on a razor’s edge. It’s a rush that is hard to replicate,” said Tim Kuniskis, CEO of Ram. “Until science fiction becomes reality, spectators can only glimpse the feeling, never truly live it. So why do 20 million fans love this sport? Ask five and you’ll get five different answers, but one common thread: the connection to teams and drivers, personalities larger than life. No. 25 isn’t chasing points, we are chasing something bigger, celebrating and amplifying fan engagement with the Free Agents, Kaulig Racing and the Ram Brand. That’s the sole mission.”

The Free Agent seat will be occupied by a mix of racing talent with a passion for motorsports. Each driver brings their own unique history, creating a fresh storyline for every race.

The Ram Brand and Kaulig Racing will announce the Free Agent driver on the Monday leading up to each race, keeping the series fresh with different competitors.

“The Free Agent seat gives us the flexibility to bring in talent while keeping fans on their toes," said Matt Kaulig, owner of Kaulig Racing. "Each driver will bring something unique to the team. It’s a new idea and exactly the kind of energy we want heading into 2026.”

Interested in taking the Free Agent driver’s seat? Contact motorspots@ramtrucks.com to be considered.