Available on select 2020 and 2021 Ram 1500 Big Horn® models, every truck in the Built to Serve lineup comes with American Armed Services-inspired interior and exterior details like custom contrast stitching, American flag decals, a locking center console and more. Limited quantities available.

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Included Features

The Built to Serve special editions offer a rugged exterior look with black accent features including LED headlamps and taillamps with black bezels, front and rear bumpers, running boards and exhaust tips.
The spacious interior features black premium vinyl and cloth seating with custom stitching and a Built to Serve emblem. Customize the driver and front passenger seat with VELCRO® fabric areas that allow you to attach your own shoulder sleeve insignia, name tape and other uniform badges.
The Ram 1500 Built to Serve special editions also feature black American flag decals on the back of each side of the bed.

Black Exterior Details