Ram Trucks: Poteet Best-in-Class
Justin Poteet: I’m Justin Poteet and I’m a welder. It’s a one-man operation. I like waking up every morning and knowing I get to work outside all day. I’ve worked in cold weather, warm weather all kinds. You know, three or four feet of snow. A lot of them are spur of the moment jobs. If you have to go out to the middle of west Texas to do a job you want something that’s gonna get you there and back. So you need a truck that’s reliable because you might have to drive 4 or 5 hours to get to the next job. If it doesn’t work, I can’t either. I’ve been using Ram trucks for four years. The more money you spend in maintenance, the less money you make. As far as cost of ownership, it’s real reliable and dependable. Over the last few years, business has really started picking up. So, I’m thinking about adding another truck and another person on. People from Ram contacted me and asked me if I’d come out and look at their new trucks. I was really honored that Ram called me and asked me to be part of this at the state fair of Texas and to come meet Fred and Mike.
Mike Orman: My name is Mike Orman. We’re here today to show the Ram Chassis Cab Truck. So we’ve got Fred Diaz and he’s gonna spill the beans on that. So I’m very excited today because we’re gonna be meeting Justin Poteet. We’re gonna talk about some of the features that might be applicable to him.
Announcer: Ladies and gentlemen, please welcome president and CEO of Ram truck brand in Chrysler Mexico, Fred Diaz.
Fred Diaz: Good morning my fellow Texans! The 2013 Ram Chassis Cab, a best-in-class standard gross vehicle weight rating of 19,500 pounds+ and a best-in-class front gross axel weight rating of over 7200 pounds+. Chassis Cab delivers numerous best-in-class attributes. Best-in-class towing+ and torque+ in our dualies (1:54). Good luck and God bless. Thank you.
Fred Diaz: Hey buddy.
Justin Poteet: Justin. Good to meet you.
Fred Diaz: How are you Justin? Good to meet you too.
Mike Orman: His truck weighs over 12,000 pounds. A generator, welder, oxy saline equipment and everything built into it.
Justin Poteet: Yes, sir.
Fred Diaz: That a baby.
Mike Orman: If I understand right, you want to do a little walk around on the truck today. I’d like to give you a few things to think about on the new Ram Chassis Cab truck. So it’s got the Cummins engine in it but behind this engine is the Izand transmission. You’ve probably got a need for electricity on the job.
Justin Poteet: Yeah.
Mike Orman: This truck has duel alternators. It’s also got the new Ram active air intake system.
Justin Poteet: What’s that do?
Mike Orman: It’ll make the decision whether to pull the air in through the fender or if things are warming up, pull it through the grill. Well Justin, now we’re going to show you the interior. One is the seven-inch EVIC.
Justin Poteet: Yeah.
Mike Orman: And that thing literally tells you anything from fuel temperature of your automatic transmission, temperature outside.
Justin Poteet: Can you change the break controller and everything?
Mike Orman: You can change the aggressiveness of the break controller. You can switch it from a light-duty break system to a heavy-duty break system.
Justin Poteet: Make pulling a lot easier.
Mike Orman: Make pulling a lot easier. We’ve got the 8.4-inch radio system and it’s got push button controls. Unlike our competition, it also has the ability that if you’re jumping in this truck with gloved hands, you’ve got knobs. Nice easy to handle knobs with gloved hands.
Justin Poteet: Well Mike, you told me about the engine and transmission. Tell me a little bit more about the Chassis.
Mike Orman: Underneath this thing is a very nice frame rail system and as standard in the industry, the truck is set up with an eight cross member system. It’s got a very smooth frame rail deck. It makes it easy to throw upfits on top of it. The Hotchkiss leaf spring suspension that this truck and a lot of trucks have but what’s unique about it is that it’s been dropped in the front, picked up in the back.
Justin Poteet: It’s a nice truck, Mike.
Mike Orman: Very good. Well, take care.
Justin Poteet: Thank you, sir.
Mike Orman: Enjoy your day at the fair.
Justin Poteet: It means a lot to have a truck that starts everyday and gets you to the job everyday. Mike Orman was a nice guy. He really showed me a lot about the trucks I didn’t know. As far as cost of ownership, with a little extra money you know I can go traveling or take time off work. Everything I saw today really confirmed what I believe in Ram. They build reliable and dependable vehicles so I believe Ram truck will be the way to go.
Ram Trucks Extreme Testing: Hot
VO: Toughness begins here. Where the sun blisters and the heat carries weight. It’s here that we bring our truck to test to torture and to test again. There’s one goal, trucks that will perform to our customers needs and beyond. Three days. Three tests. No grades here, just pass or fail. First, an intense uphill climb. Then, it’s the Ram HD against the stagnant, oppressive temperatures of city traffic. And finally the one test where failure could render the others meaningless, the duel.
Luke Marsh – Each of these bars weighs 500 lbs. We’ll load the trucks up to their maximum gross combined weighting.
VO: The Davis Dam Run. Here is where you’ll find the two enemies of towing performance. Extreme heat and relentless grade. The goal is to tow a Best-in-Class 30,000 pounds+. Three and a half tons greater than the competition.
Luke Marsh – We want the truck to do that 1000 times over or 10,000 times or however many times the customer wants to get to the top of the hill. We need to make sure that the truck is going to do that.
VO: The numbers are coming in. Will the truck prove itself? The hill shows no mercy. Gravity has the upper hand here. But the truck is up to the task. The climb is complete but another challenge emerges.
Luke Marsh – We also want the truck to safely go down the hill. That’s in some ways more important that going up the hill.
VO: Now the hill pushes down hard. Losing control is a definite and dangerous possibility.
Luke Marsh – Our integrated exhaust brake — the Cummins diesel engine — works similar to the exhaust brakes that you find in big rigs. In conjunction with the way that our transmission shifts you can go down a steep grade safely and in a controlled manner.
VO: Often times the most exciting outcome is no excitement at all. True for a hill decent or what we’re about to see next, a sizzling traffic jam.
Philip Pack – Traffic testing out in Vegas, which if anyone has been to Vegas, knows that’s as extreme a condition as you can get. Sitting in the sun. You get some pretty good extreme temperature readouts. Anytime you have something that’s a little bit off or something that, you have a panel temp that’s reading a lower than you would want, you gotta dig into the data and figure out why and what’s going on and what you can do to change that. We have our A/C on full blast. If our head pressures are good and everything is going exactly how we want, that’s a great day.
VO: The big comings kept calm while the AC kept cool. Back to the Davis Dam and the test we’ve been waiting for, a showdown between two historic rivals.
Jason Shauver – We tested a 5500 Cab Chassis up against an F500 Ford Cab Chassis. On Davis Dam grade, both trucks were pitted side by side with identically prepared trailers.
VO: First truck to the top wins. They come to the bottom of the hill, dead even. Then our Ram truck makes its move. Can it hold the lead? And the Ford fades back into the desert afternoon.
Jason Shauver – The Ram ascended the hill about 2 minutes faster. Met all of its coolant temperature goals. Had a min speed on average about 5 miles an hour faster.
Jason Shauver - Do you want me to actually say “kick it’s ass?”
VO: Through the brutal heat of the desert landscape, in the hand-to-hand combat of direct competition, the Ram trucks thrived.
Philip Pack – Hot weather tests is hot!
Alex Wainwright – For these smart guys that come to the hottest places in the country at the hottest times of the year, it’s really good fun to see our engine being pushed to its limits.
Luke Marsh – We need to make sure that our trucks will perform flawlessly under the extreme weather conditions.
Philip Pack - That’s what we’re here for.
Ram Trucks Extreme Testing: Cold
Truman Obermeyer: I’m Truman Obermeyer. Lived up here for about 22 years. I think they say that on average we’re somewhere around 260 inches of snow a year. It gets to a point where all you think you’re doing is moving snow.
VO: Welcome to Houghton County Michigan, home of Ram trucks cold weather testing. The goal? Make sure the trucks that leave here are as durable as the people who live here. They say to get here, drive to the end of the earth and then drive three more miles. Blinding snow, debilitating cold, and remote locations. There is no better place to test and torture trucks and the people who build them.
Rod Romain: Alright. We’ve got Best-in-Class towing+. I mean, our competition is no where near us. We made upgrades to the engine, upgrades to the transmission, upgrades to the chasse. It just makes one tough truck.
VO: Let’s see just how tough.
Joseph Lagodzinski: This is the slush test. Ten inches of slush-water mixture. So this would be simulating a customer in a wet, snowy environment either going down the road or encountering a rain snow mixture. I’m so cold it’s hard to even talk here. What we’re trying to do is just splash as much water and mixture up into every crevasse on the underside as we can. So when they come out you’ll see it’ll be dripping, just completely dripping.
George Vundrag: Once we test our vehicles through the slush trough we bring them into this cold chamber and they are soaked in a minus 20 degrees Fahrenheit where all the water snow mixture that was accumulated on the underside is frozen. Once we pull them out, a good result would be that we lose no function at all in anything that moves on the vehicle.
Christian Depauli: The slush trough’s working. It’s getting full of ice but it’s components are doing fine. The fuel filter, it’s all encased in ice.
George Vundrag: And your rotating components.
Christian Depauli: And the heat shields on the exhaust. She looks good.
VO: But slush is only the beginning. After eight hours in solitary confinement, it’s time for a workout. But this is no easy turn around the track.
Jason Shawver: Really what the test consists of is following a lead vehicle that is towing some type of a drag mechanism to turn up snow up off the ground that each successive vehicle in the chain ingests. One of the main concerns during this test is how much snow ingestion we take into the air induction system for the engine.
With our industry exclusive Ram active air system, the system actively switches between one mode or another depending on vehicle demands and the outside weather conditions. So we don’t need to make the compromises to optimize an air induction system for either hot weather performance or cold weather performance.
VO: 35 laps, zero problems. But success here is tempered by what is on the horizon. The ultimate and some would say only meaningful measure of cold weather trucking.
Rod Romain: The snow doesn’t stop falling so the truck has to be dependable and the truck has to be able to plow snow whenever the snow comes down. I’ve been working with Chrysler for over 16 years now. I grew up driving heavy-duty trucks as a kid. Our customers do this so we bring our trucks up here, we’ll work ‘em for hours, put ‘em through their paces. We can make sure our customers have a good, reliable truck.
Rod Romain: Ram trucks are tough. They’ve got the most torque. You get the power to the ground with a durable, rugged truck. You can do this all day long.
VO: Testing is over. As the engineers drive south out of Houghton County, they leave with the knowledge that they achieved their goal. The Ram trucks leaving here every bit as capable and durable as the people who live here.
Joseph Lagodzinski: It’s grueling. Yeah, it’s tough. But the trucks are tough.
Ram Heavy Duty and Chassis Cab Pride
We put pride into every weld, stitch & square inch.
We've tested positive for powerful.
They wear out the pavement.
Their inner strength lies under the hood.
As far as equivalents go, there aren't any.
Earth-shattering capabilities. Groundbreaking innovations.
New: Heavy Duty
New: Chassis Cabs
More power to you.
2013 Ram Chassis Cab: Best for Business
JAIME ROCHA: Soy Jaime Rocha. Tengo la compañía de Rocha’s Towing.
Somos una familia. Estamos involucrado mis hermanos, hermana. Y eso me apasiona mucho porque nos mantiene juntos.
Estamos en este negocio por más de 15 años. El negocio no para. Entonces es muy importante que tengas un vehículo que puedas depender en él para vida de hacer tu trabajo correctamente. Y eso es lo que hemos encontrado con la Ram.
Actualmente acabamos de comprar dos Rams del 2011, de la 5500. Es muy versátil, muy cómoda. Es muy difícil entender cómo es que no tuve una antes.
AGUSTIN GARCIA: Ni nombre es Agustín García, y soy parte del equipo Ram. Y estamos aquí el día de hoy para tener la oportunidad de presentarle a nuestros clientes la nueva Ram 2013.
JAIME ROCHA: Fui invitado por Ram para venir a ver las nuevas camionetas que van a sacar este año para el 2013, y para ver qué nuevas cosas han sacado.
ANNOUNCER: Ladies and Gentlemen, please welcome the President and CEO of Ram Truck Brand and Chrysler Mexico, Fred Díaz.
FRED DIAZ: Good morning, my fellow Texans! Now let’s turn our attention to the big boys. The 2013 Ram Chassis Cab. From a total cost of ownership standpoint, Ram Chassis Cab has unsurpassed 5-Year / 100,000-Mile Powertrain Warranty.+
Good luck and God bless, and now come on up and check out these new big rigs.
AGUSTIN GARCIA: Jaime, ¿qué te parece haber conocido a Fred Díaz?
JAIME ROCHA: Muy amigable persona, y se oye como que tiene mucha pasión en lo que ha creado.
AGUSTIN GARCIA: Pues estoy muy, muy emocionado de tenerte aquí y de poder mostrarte de cerca todas las grandes cosas que está haciendo Ram con los nuevos modelos 2013 para ti y tu negocio.
Debajo de este cofre tenemos el motor Cummins® con 750 libras-pie de torque. Tenemos también nuestro exclusivo sistema de inyección de aire Active Air™, que permite seleccionar la entrada de flujo de aire fresco para una mayor eficiencia.
Además, tenemos la mejor capacidad eléctrica de su clase, con dos alternadores de 220 amperes cada uno. ¿Qué te parece?
JAIME ROCHA: Wow! Eso es impresionante.
AGUSTIN GARCIA: Y Jaime, como bien sabes un Chassis Cab no es nada sin su upfit. Y estoy seguro que para tu servicio de grúas, lo que hemos hecho con el vehículo será extraordinario.
Nuestro nuevo frame plano completamente, que facilita la instalación, con detalles como el movimiento de todos los brackets y soportes para que sea más sencillo y más rápido la instalación de tu flatbed.
¿Jaime qué te parece el interior de nuestra Ram?
JAIME ROCHA: Wow! Muy bonito, muy bonito. Muy funcional, también.
AGUSTIN GARCIA: Extraordinaria oficina, ¿no?
JAIME ROCHA: Sí, definitivamente.
AGUSTIN GARCIA: Déjame hablarte de los radios. Tres disponibles con tecnología Uconnect® para manos libres, acceso a tu teléfono celular, texto, navegación, además de que te va a permitir bajar aplicaciones para siempre estar conectado en tu negocio.
Y un tablero de instrumentos disponible en 7 pulgadas y color, con la información que necesitas para monitorear el desempeño de tu camión… ¿Qué te parece?
JAIME ROCHA: Me parece perfecto. Me está gustando.
Estuve muy impresionado por todo lo que mencionó y las cosas que ellos pudieron diseñar para hacer un mejor producto.
Definitivamente sería una decisión muy buena, para comprar la Ram.
With this amazing interior instrument cluster in front of you, the driver’s seat becomes a place to control pretty much anything.
With the manual transmission option, shift your way between worksites, then home for a relaxing end to another hard day.
At the push of a button or the turn of a knob, you can control just about anything from inside the truck.
Works hard on the outside, but ensures you’ll be plenty comfortable on the inside too.
The sun rises and the Ram Chassis Cab is ready to work. Just another day on the jobsite for this serious working machine.
A Ram Chassis Cab, hard at work. Tough, dependable and never complains, basically the best employee you’ll ever have.
The Ram Chassis Cab felt bad posing for this picture. It did have a job to do after all.
Ram trucks at the worksite, a place they know very well. Even as night begins to fall, these trucks are still working as hard as they were at daybreak.
The Ram Chassis Cab is an upfitter’s dream. Whatever you want, it becomes.
The Ram Chassis Cab is a multipurpose working machine. There is no job too big, and no task too hard.
Ram Chassis Cab can work, tow, haul and basically do it all. That’s one full resumé.
Sometimes a picture speaks for itself.
The Ram Truck: Every jobsite's most important piece of equipment since 1981.
The Ram Chassis Cab isn’t afraid to get dusty, dirty, grimy or muddy. Those are just hard work badges of honor.
The Ram Chassis Cab comes from a long line of tough Ram trucks. And it hauls with as much power as it ever has before.
The Ram Chassis Cab lives to work. Literally.
Sticks and stones may break others bones, but Ram trucks haul the heck out of them.
The battle between who works harder, you or your truck, is a tough one. Don’t expect to win.
No job is too big or too tough for the Ram Chassis Cab.
Stand proud and tall in front of the Ram Chassis Cab. It’s working hard for your business. It demands respect.
The Ram Chassis Cab is a towing, hauling, work-its-butt-off machine. And it’s available at a Ram vehicle dealer near you.
The worksite is a busy place. At least you can always count on the Ram Chassis Cab to do its job.
Whether for work or on the weekend, the Ram Chassis Cab can handle any tough job with ease. (Not that we’re bragging).
A hardworking man deserves a hardworking truck.
The Ram Chassis Cab approaches another big hauling job. Does it ever get nervous? Never. Getting nervous is what our competitors do.