Ram Trucks: Nanny Best-in-Class
Shawn Nanny: I was shoeing horses at the Sangelo Rodeo and there was an 18-wheeler with a dead battery so I dragged a chain out the toolbox and across the parking lot we go and pull started the big truck. My name is Shawn Nanny and I shoe horses for a living. I’m the owner, I’m the secretary, I’m the bookkeeper. I do it all. To make money, I don’t have people come to me I go to them. And I have to have a vehicle that will get me there on time, comfortably and the Ram truck is what I most desire. A couple weeks ago, I got a call from Ram asking me if I’d be interested in checking out their new truck and I’m excited about taking old Red to the big city. We’ve got about a five and a half hour drive ahead of us. I’m looking forward to going to the state fair and checking everything out.
Mike Orman: My name is Mike Orman. We’re here today to reveal the 2013 Ram heavy-duty truck. Fred Diaz is here. We’re also gonna talk to some customers. There’s a guy coming in by the name of Shawn Nanny. He’s going to notice differences in what were about to show him today.
Announcer: Ladies and gentlemen, please welcome president and CEO of Ram truck brand in Chrysler Mexico, Fred Diaz.
Fred Diaz: Good morning my fellow Texans. The new Ram thirty-five hundred is virtually an all-new truck from the frame up. It is so capable; we will deliver best-in -class towing+, best-in-class torque+, and best-in-class weight rating+. Good luck and God bless. Thank you.
Shawn Nanny: Shawn Nanny.
Fred Diaz: Hey Shawn, how are you?
Shawn Nanny: Very nice to meet you.
Mike Orman: He and his family have three Ram trucks.
Fred Diaz: Really?
Mike Orman: An ’07 and ’01 and a ’97. Ask him how many miles are on his ’97.
Fred Diaz: How many?
Shawn Nanny: 413.
Fred Diaz: No kidding!
Mike Orman: We’re going to show you some things about this truck that make it the most powerful Ram ever. The most capable Ram ever. One of the things I wanted to talk to you about is something I expect you can already relate to the reliability in the Cummins of the engine. (2:15) That’s one of the things the industry loves about our pick up. This one has 850 foot-pounds of torque. Made possible because we couple it with the new AISIN® transmission. (2:25)
Shawn Nanny: If I’m pulling a heavy load, am I gonna to be able to stop it?
Mike Orman: One of the greatest things about this thing is the new variable geometry turbo. Which in the 13 has been upgraded to have a reactive exhaust break feature. So the exhaust system knows and understands what kind of a load you’re towing.
Shawn Nanny: So the engine is going to take care of the brainwork for me.
Mike Orman: Well, it’s gonna sure help. What’s different about this Longhorn than the 2012, the EVIC system. That tells you everything from the degrees of your transmission, the setting on your electronic trailer break.
Shawn Nanny: So no more after- market gages for transmission, temperature, break control, none of that. I’ve got it all right here.
Mike Orman: When we look at the radio, we look at an 8.4-inch screen and I can make things happen here from the music or I can change the heater controls.
Shawn Nanny: Fred mentioned the improvement in the suspension; tell me a little bit more about that.
Mike Orman: It’s not just the suspension, but it’s also the frame. It’s 50,000 pounds square inch.
Shawn Nanny: Well Mike, let’s get down to the meat and potatoes. What’s it gonna do for me?
Mike Orman: We’ve got a ball receiver system set up for your gooseneck. We’ve got toe hooks available in four corners.
Shawn Nanny: So I don’t have to make any modifications?
Mike Orman: You’ll literally be able to put a ball in it that day. You’re ready to go pull cows down the road or load your horses up or whatever.
Shawn Nanny: Excellent. I found one thing wrong with it.
Mike Orman: What’s that?
Shawn Nanny: My name’s not on the title.
Mike Orman: Your name’s not on the title?
Shawn Nanny: When I’m looking for a new truck, I want something that can take a pounding day in and day out. Interior comfort would mean that I can rest up between jobs. I got a son that fixing to start college; we’ve got bills to pay. The economy of driving it would save me money and keep me going down the road where I can turn and burn and the new Ram 3500 heavy duty met that need and surpassed it.
Ram Trucks Extreme Testing: Hot
VO: Toughness begins here. Where the sun blisters and the heat carries weight. It’s here that we bring our truck to test to torture and to test again. There’s one goal, trucks that will perform to our customers needs and beyond. Three days. Three tests. No grades here, just pass or fail. First, an intense uphill climb. Then, it’s the Ram HD against the stagnant, oppressive temperatures of city traffic. And finally the one test where failure could render the others meaningless, the duel.
Luke Marsh – Each of these bars weighs 500 lbs. We’ll load the trucks up to their maximum gross combined weighting.
VO: The Davis Dam Run. Here is where you’ll find the two enemies of towing performance. Extreme heat and relentless grade. The goal is to tow a Best-in-Class 30,000 pounds+. Three and a half tons greater than the competition.
Luke Marsh – We want the truck to do that 1000 times over or 10,000 times or however many times the customer wants to get to the top of the hill. We need to make sure that the truck is going to do that.
VO: The numbers are coming in. Will the truck prove itself? The hill shows no mercy. Gravity has the upper hand here. But the truck is up to the task. The climb is complete but another challenge emerges.
Luke Marsh – We also want the truck to safely go down the hill. That’s in some ways more important that going up the hill.
VO: Now the hill pushes down hard. Losing control is a definite and dangerous possibility.
Luke Marsh – Our integrated exhaust brake — the Cummins diesel engine — works similar to the exhaust brakes that you find in big rigs. In conjunction with the way that our transmission shifts you can go down a steep grade safely and in a controlled manner.
VO: Often times the most exciting outcome is no excitement at all. True for a hill decent or what we’re about to see next, a sizzling traffic jam.
Philip Pack – Traffic testing out in Vegas, which if anyone has been to Vegas, knows that’s as extreme a condition as you can get. Sitting in the sun. You get some pretty good extreme temperature readouts. Anytime you have something that’s a little bit off or something that, you have a panel temp that’s reading a lower than you would want, you gotta dig into the data and figure out why and what’s going on and what you can do to change that. We have our A/C on full blast. If our head pressures are good and everything is going exactly how we want, that’s a great day.
VO: The big comings kept calm while the AC kept cool. Back to the Davis Dam and the test we’ve been waiting for, a showdown between two historic rivals.
Jason Shauver – We tested a 5500 Cab Chassis up against an F500 Ford Cab Chassis. On Davis Dam grade, both trucks were pitted side by side with identically prepared trailers.
VO: First truck to the top wins. They come to the bottom of the hill, dead even. Then our Ram truck makes its move. Can it hold the lead? And the Ford fades back into the desert afternoon.
Jason Shauver – The Ram ascended the hill about 2 minutes faster. Met all of its coolant temperature goals. Had a min speed on average about 5 miles an hour faster.
Jason Shauver - Do you want me to actually say “kick it’s ass?”
VO: Through the brutal heat of the desert landscape, in the hand-to-hand combat of direct competition, the Ram trucks thrived.
Philip Pack – Hot weather tests is hot!
Alex Wainwright – For these smart guys that come to the hottest places in the country at the hottest times of the year, it’s really good fun to see our engine being pushed to its limits.
Luke Marsh – We need to make sure that our trucks will perform flawlessly under the extreme weather conditions.
Philip Pack - That’s what we’re here for.
Ram Trucks Extreme Testing: Cold
Truman Obermeyer: I’m Truman Obermeyer. Lived up here for about 22 years. I think they say that on average we’re somewhere around 260 inches of snow a year. It gets to a point where all you think you’re doing is moving snow.
VO: Welcome to Houghton County Michigan, home of Ram trucks cold weather testing. The goal? Make sure the trucks that leave here are as durable as the people who live here. They say to get here, drive to the end of the earth and then drive three more miles. Blinding snow, debilitating cold, and remote locations. There is no better place to test and torture trucks and the people who build them.
Rod Romain: Alright. We’ve got Best-in-Class towing+. I mean, our competition is no where near us. We made upgrades to the engine, upgrades to the transmission, upgrades to the chasse. It just makes one tough truck.
VO: Let’s see just how tough.
Joseph Lagodzinski: This is the slush test. Ten inches of slush-water mixture. So this would be simulating a customer in a wet, snowy environment either going down the road or encountering a rain snow mixture. I’m so cold it’s hard to even talk here. What we’re trying to do is just splash as much water and mixture up into every crevasse on the underside as we can. So when they come out you’ll see it’ll be dripping, just completely dripping.
George Vundrag: Once we test our vehicles through the slush trough we bring them into this cold chamber and they are soaked in a minus 20 degrees Fahrenheit where all the water snow mixture that was accumulated on the underside is frozen. Once we pull them out, a good result would be that we lose no function at all in anything that moves on the vehicle.
Christian Depauli: The slush trough’s working. It’s getting full of ice but it’s components are doing fine. The fuel filter, it’s all encased in ice.
George Vundrag: And your rotating components.
Christian Depauli: And the heat shields on the exhaust. She looks good.
VO: But slush is only the beginning. After eight hours in solitary confinement, it’s time for a workout. But this is no easy turn around the track.
Jason Shawver: Really what the test consists of is following a lead vehicle that is towing some type of a drag mechanism to turn up snow up off the ground that each successive vehicle in the chain ingests. One of the main concerns during this test is how much snow ingestion we take into the air induction system for the engine.
With our industry exclusive Ram active air system, the system actively switches between one mode or another depending on vehicle demands and the outside weather conditions. So we don’t need to make the compromises to optimize an air induction system for either hot weather performance or cold weather performance.
VO: 35 laps, zero problems. But success here is tempered by what is on the horizon. The ultimate and some would say only meaningful measure of cold weather trucking.
Rod Romain: The snow doesn’t stop falling so the truck has to be dependable and the truck has to be able to plow snow whenever the snow comes down. I’ve been working with Chrysler for over 16 years now. I grew up driving heavy-duty trucks as a kid. Our customers do this so we bring our trucks up here, we’ll work ‘em for hours, put ‘em through their paces. We can make sure our customers have a good, reliable truck.
Rod Romain: Ram trucks are tough. They’ve got the most torque. You get the power to the ground with a durable, rugged truck. You can do this all day long.
VO: Testing is over. As the engineers drive south out of Houghton County, they leave with the knowledge that they achieved their goal. The Ram trucks leaving here every bit as capable and durable as the people who live here.
Joseph Lagodzinski: It’s grueling. Yeah, it’s tough. But the trucks are tough.
Ram Heavy Duty and Chassis Cab Pride
We put pride into every weld, stitch & square inch.
We've tested positive for powerful.
They wear out the pavement.
Their inner strength lies under the hood.
As far as equivalents go, there aren't any.
Earth-shattering capabilities. Groundbreaking innovations.
New: Heavy Duty
More power to you.
2013 Ram Heavy Duty: A Truck That Never Fails
Raul Martinez está en el negocio de cargas desde la infancia. Como todo buen mexicano-americano de Texas, tiene debilidad por los rodeos –y, por supuesto, por su Ram HD 3500. Entonces cuando lo invitamos a la Feria Estatal de Texas para descubrir la nueva Ram Heavy Duty 2013 con mejores funciones en su categoría, Raúl no dudó en venir. Para ver lo que vio Raúl, mira este video.
RAUL MARTINEZ: Desde muy pequeños mis papá s siempre nos enseñaron, desde los tres años, a montar a caballo, a florear la soga, y pues siempre hemos andado a caballo.
Tenemos trailers grandes para recoger pastura para los caballos, y pues moviendo maquinaria grande como tractores, subiendo maquinaria grande pues.
Me llamo Raúl Martínez. Mi rol es como de operador. Oficialmente llevamos como unos 10 años en el negocio –yo mismo, pues mi papá tiene unos 20 - 25 años… Mi papá siempre ha tenido una Ram.
El modelo este es la Ram 3500, y yo traigo el 5.9 está ndar de 6 cambios, con carga es lo mejor. Yo tengo confianza con esta troca de que yo la voy a prender en la mañana y va a prender. Gracias a Dios, nunca hemos fallado por trocas. Siempre llegan del punto A al punto B.
AGUSTIN GARCIA: Mi nombre es Agustín García. Trabajo en la marca Ram. Y hoy estoy aquí para reunirme con Raúl, con quien voy a tener el gusto de hablar de nuestros nuevos modelos 2013 de la marca Ram.
RAUL MARTINEZ: Ram me invitó para acá. Me hablaron Fred Díaz y Agustín. Realmente estoy emocionado de conocer la troca Ram 2013.
ANNOUNCER: Ladies and Gentlemen, please welcome the President and CEO of Ram Truck Brand and Chrysler Mexico, Fred Díaz.
FRED DIAZ: Good morning, my fellow Texans! The new Ram 3500 is virtually a new truck from the frame up. It is so capable, it can deliver Best-in-Class Towing+, Best-in-Class Torque+, and Best-in-Class Weight Ratings+.
Good luck and God bless, and now come on up and check out these new big rigs.
AGUSTIN GARCIA: Raúl, ¿qué te pareció conocer a Fred Díaz?
RAUL MARTINEZ: No, pues es buena onda el señor, muy buena onda, me cayó muy bien y pues, mucho gusto.
AGUSTIN GARCIA: Qué bueno. Oye, estoy muy emocionado de poder presentarte la Ram 2013, la 3500, con todas las mejores que tiene en eficiencia, capacidad, tecnología, sin sacrificar la durabilidad del vehículo.
Debajo del cofre nuestro tradicional motor Cummins®, con 850 libras/pie de torque y 385 caballos de fuerza. Para mantener eficiencia contamos con dos radiadores en el vehículo, y nuestro exclusivo sistema Ram Active Air™, que te va a permitir mantener la eficiencia en condiciones extremas de clima o de altura.
Y aquí es donde viene lo bueno para quienes nos gustan los caballos. Ademá s de esta apariencia increíble de nuestra dually, un nuevo hitch clase 5 con 17,000 libras de capacidad para todo tipo de remolque. Pero…
RAUL MARTINEZ: Esto es lo importante…
AGUSTIN GARCIA: Ademá s, instalado de fá brica, un sistema de acoplamiento para gooseneck o quinta rueda listo para ser utilizado. ¿Listo para la charreada?
RAUL MARTINEZ: Listo, sí, vá monos.
AGUSTIN GARCIA: Listo para el rodeo! Muy bien!
Qué te parece este radio? 8 punto 4 pulgadas, tá ctil, con controles de aire acondicionado incluidos dentro del mismo radio, y ademá s con la capacidad Uconnect® de manos libres que te va a permitir tener acceso a tu teléfono, mensajes… El vehículo puede ser un WiFi spot… ¿Te ves con una Ram 3500 2013?
RAUL MARTINEZ: Sí me veo en una de ellas.
AGUSTIN GARCIA: Conocer a Raúl fue realmente único. Conectar con alguien no sólo por el gusto por las camionetas sino por los caballos, hizo de esta una experiencia realmente única.
RAUL MARTINEZ: Está muy amplia la camioneta, muy cómoda, enganchar las trailas es muy, muy importante. Mi troca siguiente sería una Ram.
Increase your truck’s visibility and add some style with factory-installed running lamps. Available on SRW Ram 3500 models, and standard on all Ram 3500 dually rear-wheel-drive vehicles.
Large, powerful and detailed headlamps now come standard on all Ram Heavy Duty models. An automatic setting turns them on after dusk, and off again in daylight.
Driving safely in the fog is a challenge all its own. So it deserves lights designed purely for that purpose.
The available capless fuel fill system enables side-by-side fuel and DEF fill up, saving more time at the pump.
The bold, new available chrome grille creates a rich, striking appearance, while enabling faster engine warm up and cool down which helps increase performance.
The Ram Truck Tailgate Lift Assist helps make lowering your tailgate and loading/unloading cargo smoother and easier than ever.
The sturdy, tubular, wheel-to-wheel side steps make the availble RamBox® Cargo Management System and truck bed more accessible than ever.
There’s a reason that 2013 Ram 3500 is Best-in-Class for towing+: the proven available 6.7L Cummins® High Output Turbo Diesel engine.
The 5.7L HEMI® V8 delivers the untouchable combination of power, efficiency and that legendary Hemi roar.
The available 7-inch Multiview Display shines brighter than ever with the new, full-color TFT/LCD display.
With new door surface materials, quality stitching and available leather trim, Ram 2500 truck interiors are designed to be comfortable, convenient and quick and easy to cleanup.
Shift conveniently from two-wheel-drive to four-wheel-drive to ensure your best performance, and match the conditions on the road.
Perfect for steep inclines and tough conditions, the available dashboard-mounted trailer brake controller lets you operate the brakes on properly equipped trailers.
A convenient, backlit rotary knob on the dash allows you to automatically set your headlamps to turn on after dusk, and off again in daylight.
After a hard days work, the perfect place for tools is out of sight, out of mind, and out of the way.
Convenient available interior storage lights help you to see what you’re doing at night — perfect for when hunting for that important piece of cargo.
The available 8.4-inch color LCD touchscreen display helps you find a station, make a call or view a route — all with gloves on or off.
Interior refinements on Ram Heavy Duty give you a much-deserved ride of luxury and comfort on a long trip or after a hard day on the job.
With new capabilities and sleek aesthetics, you’ll be surprised at how much you can control from your high-comfort command center.
Available leather seats: the perfect reward for someone who's been outside all day in less than lush working conditions.
The tow/haul mode feature includes a more aggressive downshift schedule for meeting hauling demands, and works seamlessly with the available Cummins® Smart Exhaust Brake system.
With three different axle ratios to choose from, you can tailor your Ram Heavy Duty truck to the towing capacity that your biggest jobs require - when properly equipped.
The 2013 Ram 3500 generates a Best-in-Class 850 pound-feet of maximum torque+, with a Best-in-Class maximum towing capacity+ of 30,000 pounds.
With the available Mega Cab®, the 2013 Ram 3500 gives you impressive command on the road, not to mention a substantial amount of space for the whole crew.
The dual rear wheel option takes your truck to a new level of performance on the job, while demanding even more respect on the road.
No other Ram Truck combines luxury and power quite like the Ram 3500 Laramie Longhorn®, designed to tow with ease and reward with comfort.
From boats and trailers to construction equipment, any job that involves towing and hauling is easier, thanks to Best-in-Class towing capabilities+ in 2013 Ram Heavy Duty trucks.
Bright and noticeable, enhanced, available LED taillamps help keep you secure on the job and on the road by alerting other drivers of a quick brake or stop.
From the badging to the interior, the 2013 Ram Laramie Longhorn® adds some heavy-duty elegance to your work day.
With its bold exterior and signature grille, a Ram Heavy Duty truck says a lot about who you are and how hard you work.
With its crafted leather upholstered seats, the Ram 3500 Laramie Longhorn® proves that a hardworking ride can also be a luxurious one.
The unmistakable style and proven capability of Ram Heavy Duty make it perfect for any trip, whether you’re towing across state lines or taking a Sunday drive.
Like all Ram Heavy Duty trucks, the Ram 3500 is backed by the trusted, unsurpassed 5-Year/100,000-Mile Powertrain Limited Warranty+.